Hi, I'm Satya

I like learning, building things, and sharing them with others.

I've built startups in consumer hardware and alternative protein, and several software projects. Now, I'm building Brain Diet, an AI spam filter for your brain.

A bit more about me.

At 12, I started a YouTube channel on FC Barcelona. I uploaded match highlights, player edits, and team montages before games to hype up other Barca fans.

This was India in 2012, when downloading one match took forever. Usually, the whole night. I edited during school classes and uploaded every few days. YouTube's monetisation program was limited, so I never made any money. But I didn't mind. I was just having fun seeing subscribers DM me and eagerly wait for my next video.

My channel grew quickly. But YouTube started detecting copyright and shut down four of my channels, each with 10k+ subs. Every time, I just started another one.

Somehow, the last channel survived. It still has nearly 25k subs and 1.4 million views.

That was when I realised how much I enjoyed making things for other people. (And learning how to beat YouTube's copyright algorithm).

At 17, I moved to UK for university. I wanted to play professional football, having captained my school team. Then I broke my ankle during practice match, needed two surgeries, and was stuck in bed.

While on bed, I went all in on Clash of Clans. I built a team of 25 players from around the world. We went from playing casually to serious war mode. I set up group chats outside the game, attack strategies, and post-ops after every war. Within a year, we were competing for top clans in the world.

I was young, but I was leading people in their 40s and 50s. And we got good.

A year later, the team was strong enough to continue without me. I turned my focus to university and my body. Being bedridden for few months made me chubby.

I spent the next four years trying to look like Kal-El in Superman. I tracked every macro and stopped eating oil, spices, and salt. My friends joked that I only ate grilled chicken and broccoli.

In my final year at uni, I fell in love with the world of startups. It started with reading biographies of people like Phil Knight, Steve Jobs, and Elon Musk.

So I started my first company, First Words. We built an app to help people learn a new language in 30 days! Our first Spanish lesson taught 50 words using a method that I still think is one of the best on the internet.

Then I joined my uni friends to build Curie London: a Nespresso-style machine that produced fresh cosmetics on demand. We built a prototype, raised $120,000 from VCs at a $3 million valuation, and worked with Bosch and Siemens.

Then COVID happened. We were also a few years ahead of market in tackling microplastics. We shut the company down.

I then built Radiant, UK's first alternative-protein whole steak fillets with 0% ultra-processed ingredients. We did our own R&D, built own manufacturing factory, scaled to supermarkets, and became the first brand to be served in Michelin restaurants — something Beyond Meat or Impossible couldn't achieve.

Radiant did $200,000 revenue, with $0 VC funding. It was tough. But in hindsight, it taught me how far you can go with limited resources. And the power of first principles, and genuinely caring for your users.

The UK government awarded me its Young Innovator Award and few others from my work at Radiant.

Along the way, I built few weekend projects that became popular on Product Hunt. One helped people see how likely their phone was to be stolen using real-time UK crime data.

Comic Messiah turned books into comics.

Side Eye is an AI dog-meme habit tracker that actually works.

Dead Scroll replaces 7 YouTube extensions to remove ads and other distractions.

I also built Zen Diet AI Telegram bot with 40 DAU.

Some projects worked. Some went nowhere. But they all had users, and each taught me something.

Now, I'm building Brain Diet, an AI spam filter for your brain.